On 12 July 2024, the Trust Regulator (TR), in collaboration with the Cambodia Footwear Association (CFA), Cambodia Travel Goods and Leather Association (CTLA) and Malaysian Business Chamber of Commerce (MBCC) co-hosted a dissemination seminar on “Trust: An Empowering and Trusted Mechanism for Investment”, presided over by H.E Sok Dara, Director-General of Trust Regulator, Neak Oknha Ly Kunthai, President of Cambodia Footwear Association, Oknha Lim Tong, President of Travel Goods and Leather Association and Oknha Tan Khee Meng, President of Malaysian Business Chamber of Cambodia, at Morgan Tower. The purpose of this seminar is to provide an in-depth understanding of the opportunities and advantages of Trust, as well as promote the engagement of the CFA, CTLA and MBCC in the Trust sector, whose top management and members are potential investors and business owners in Cambodia in order to maximize the benefits of Trust for their investment projects and business activities.